What would it take for you to buy a property? Incentives such as shopping vouchers, season tickets and the latest tech gadgets have long been dangled by developers in front of prospective buyers in the hope they’ll take the bait.
But with Britain’s property market slowing – house price growth fell to a five-year low in October – housebuilders are having to make these incentives even more creative, as they become increasingly desperate to sell homes.
Figures from the Home Builders Federation show that the rate of increase in the use of incentives is the highest since March 2012.
For a week in October, Telford Homes offered all first-time buyers who reserved a flat in its Bow Garden Square development…